Businesses today are either digital or converting into the digital mode. As women entrepreneurs, taking a leap to expand your passion is a milestone and this digital space is of great support. A strong online presence through various channels is certainly an asset for any business. To get the right ROI, you need to ensure that the right mix of marketing and strategy is applied.
Website – Focus on user friendly and device friendly. Most consumers have now moved from desktops to mobile shopping, so you may need to invest not just on the website but also on the mobile app.
Social Media – There is none without a social media profile and having your space in on social sites is of great advantage. You can get real followers by promoting your page.
Authentic SEO – your website must be search engine friendly. Optimize the website with the right number of keywords that would list your site in Google ranking. You can check for Google AdWords or companies that offer content writing with a flavour of SEO to boost your ranking.
Blog – Blogs are a great way to engage customer. Customers have moved from a story blog to a How-to blog or vBlog. Articles on market trends, what’s new and how-to will be of great use and conversation for the audience.
Video Marketing – part of the digital marketing strategy, this is becoming a strong way of marketing. Uploading content video of your business on channels such as YouTube, Insta, Facebook, Vimeo is gaining immense followers and also has a good conversion ratio.
Business Group – While all of it is digital, involving in business discussion and industry-specific discussion on LinkedIn or any forums is a good way gain popularity and an indirect means to generate traffic to your digital channels.
Email Marketing – Have an option to get subscribers from various channels such as website, social media etc. Generate a good list of email and begin to share company news, promotions and offers to attract more traffic to your online source.
Women Entrepreneurs definitely make a difference and Gender is not a determining success factor. It is a sheer combination of form and function in every space that makes a difference. Invest time and intellect on the strategy to be applied in the channels of digital marketing and ace your entrepreneurial venture.