With the unexpected pandemic last year, every day more and more retailers are moving to online selling, while entrepreneurs are beginning their ventures online. E-commerce is an ever-changing industry with new trends helping your business outdo your competitors and 2021 is no different. Listed below top 5 trends.
Voice Commerce
From sports to online shopping, people are highly relying on voice assistants like Amazon Alexa and Google Assistant to do everything. Voice commerce provides better convenience and accuracy to online shoppers. Additionally, both Google and Amazon are incorporating regional languages into these devices to help customers shop better. Hence, it is essential to optimize your online store for voice commerce.
Omnichannel Shopping
Providing customers, the same seamless shopping experience regardless of the channel they shop is indispensable for engaging your customers. Make sure to optimize your website for mobile users as well.
Looping in AI and AR
With the pandemic converting footfalls to online customers, more and more stores have leveraged artificial intelligence (AI) as their online in-store associate assisting customers and providing personalized guidance and recommendations.
Online shopping doesn’t allow one to try or physically inspect the purchase product. Augmented reality helps bridge this gap by allowing customers to see how a product looks on them even before their purchase.
New Payment Options
Customers look for means of utmost comfort and confidence in their online shopping and hence require multiple payment options to choose from. Digital wallets like G- pay, PayPal besides debit and credit cards are most preferred along with cryptocurrencies.
Visual Commerce to Engage
Not just product pages, your entire website must be enticing and engage customers with visual imagery. Some thoughts on this are, change the image format from JPG to JPEG2000 or WebP, create 360-degree images and video. You can also create visual shopping ads on Pinterest and other social sites to drive traffic and increase sales.
E-commerce is here to dominate the market and online stores must adopt and adapt to the needs and wants of customers to stay ahead in the race.
Link:ilioSpark.com
