online shopping

With the unexpected pandemic last year, every day more and more retailers are moving to online selling, while entrepreneurs are beginning their ventures online. E-commerce is an ever-changing industry with new trends helping your business outdo your competitors and 2021 is no different. Listed below top 5 trends.

Voice Commerce

From sports to online shopping, people are highly relying on voice assistants like Amazon Alexa and Google Assistant to do everything. Voice commerce provides better convenience and accuracy to online shoppers. Additionally, both Google and Amazon are incorporating regional languages into these devices to help customers shop better. Hence, it is essential to optimize your online store for voice commerce.

Omnichannel Shopping

Providing customers, the same seamless shopping experience regardless of the channel they shop is indispensable for engaging your customers. Make sure to optimize your website for mobile users as well.

Looping in AI and AR

With the pandemic converting footfalls to online customers, more and more stores have leveraged artificial intelligence (AI) as their online in-store associate assisting customers and providing personalized guidance and recommendations.

Online shopping doesn’t allow one to try or physically inspect the purchase product. Augmented reality helps bridge this gap by allowing customers to see how a product looks on them even before their purchase.

New Payment Options

Customers look for means of utmost comfort and confidence in their online shopping and hence require multiple payment options to choose from. Digital wallets like G- pay, PayPal besides debit and credit cards are most preferred along with cryptocurrencies.

Visual Commerce to Engage

Not just product pages, your entire website must be enticing and engage customers with visual imagery. Some thoughts on this are, change the image format from JPG to JPEG2000 or WebP, create 360-degree images and video. You can also create visual shopping ads on Pinterest and other social sites to drive traffic and increase sales.

E-commerce is here to dominate the market and online stores must adopt and adapt to the needs and wants of customers to stay ahead in the race.

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With Diwali just around the corner, brands and companies are eagerly realigning their strategies and shopping sites to manage the online shoppers. E-commerce is now the backbone for many companies and is indispensable now with many preferring it as the mode of business. It has become quintessential to adopt digital transformation considering the pandemic and the need to shop online than the traditional visits to shops.

Against the usual rush to the stores and boutiques, consumer’s preference and habit have transformed in the last 6 months considering the pandemic. It becomes evident that e-commerce will continue to be the preferred medium for customers to splurge during Diwali and other festivals. At this pace, this year’s sale is expected to reach gross sales of $7 billion, which is 75% higher than in 2019. These numbers only prove the fact that the number of users accessing online stores has increased exponentially when offline sales were not an option. New e-commerce customers had to familiarize themselves with using the online platform for their shopping needs.

Consider the following to boost your e-commerce customers.

Begin with Google Shops

Shoppable ads, smart shopping campaigns help customers browse, compare, and purchase products from different retailers without having to visit each individual brand’s website/store.

WhatsApp Marketing

e-commerce has evolved at varied levels and WhatsApp business bots help quick and easy conversations.

Facebook and Instagram Shops

The notable increase in the use of social media networks has also led to the shopping features on these sites. This allows users to shop from the brand’s Instagram or Facebook account.

High converting landing page

A landing page is one of the most vital parts of a website. The landing page can be optimized for user experience and can be listed on Google’s search result by plugging in the right keyword.

With ever-changing buyer habits, e-commerce is here to stay. With Diwali shopping season on, now is the perfect time to explore digital transformation, brand presence, and user engagement.

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