With Diwali just around the corner, brands and companies are eagerly realigning their strategies and shopping sites to manage the online shoppers. E-commerce is now the backbone for many companies and is indispensable now with many preferring it as the mode of business. It has become quintessential to adopt digital transformation considering the pandemic and the need to shop online than the traditional visits to shops.
Against the usual rush to the stores and boutiques, consumer’s preference and habit have transformed in the last 6 months considering the pandemic. It becomes evident that e-commerce will continue to be the preferred medium for customers to splurge during Diwali and other festivals. At this pace, this year’s sale is expected to reach gross sales of $7 billion, which is 75% higher than in 2019. These numbers only prove the fact that the number of users accessing online stores has increased exponentially when offline sales were not an option. New e-commerce customers had to familiarize themselves with using the online platform for their shopping needs.
Consider the following to boost your e-commerce customers.
- Begin with Google Shops
Shoppable ads, smart shopping campaigns help customers browse, compare, and purchase products from different retailers without having to visit each individual brand’s website/store.
- WhatsApp Marketing
e-commerce has evolved at varied levels and WhatsApp business bots help quick and easy conversations.
- Facebook and Instagram Shops
The notable increase in the use of social media networks has also led to the shopping features on these sites. This allows users to shop from the brand’s Instagram or Facebook account.
- High converting landing page
A landing page is one of the most vital parts of a website. The landing page can be optimized for user experience and can be listed on Google’s search result by plugging in the right keyword.
With ever-changing buyer habits, e-commerce is here to stay. With Diwali shopping season on, now is the perfect time to explore digital transformation, brand presence, and user engagement.
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