social media marketing

Mobile Marketing – Facts and Practices

Mobile marketing refers to applying your marketing strategy to befit mobile users. This will help them with personalized, time and location sensitive information that customers can use on the go. As most users spent at least 70% of their time on mobiles and tablets, it is essential to customize the ads to fit apps and devices.

Types of Mobile marketing strategies

While there are a variety of strategies, choose the one that fits your business based on the industry, audience and budget.

App-based – 80% of the audience spend mobile time on apps and it is wise to have app based ads to promote your business. Without having to create an app to engage, Google AdMob and Promoted Post ads by Facebook help you to advertise within third-party mobile apps.

In-game – These are mobile ads that appear within mobile games as banner pop-ups, full image ads or as video ads.

Location based – Mobile ads that appear based on the user location in connection with specific business or requirement of the user helps in targeted marketing.

Mobile search/image ads – Basic Google search ads that feature add-on extensions like click-to-call etc.

SMS – This is the conventional mode of sending text ad messages to user mobile numbers.

You may also take advantage of Google’s mobile ad extensions such as

Mobile site links – These links allow users to jump to specific pages of your site than wandering around making it very comfortable for mobile users.

Click-to-call Extension – Including a call button right beneath the ad allows the user to instantly call the business for further action. While it is the best channel for conversion, make sure that the call icon is enabled when your business is open and active.

Click to download Ad – This is similar to the click-to-call just that instead of calling the business this will download the selected ad to the user’s mobile.

Best Practices of Mobile Marketing

Clear & Concise – Mobile screens are small, so words have less space. Avoid clutter, keep it simple and crisp.

Local Optimization – Mobile searches are widely for immediate needs, so optimize for local searches to meet user’s queries.

Audience Centric – Design and strategize ads specific to the audience to intend to influence. For young, tech savvy, Mobile Facebook promoted ads may work the trick

Benchmark the Outcome – Experimenting is good only if you are tracking the results. Align your strategies to meet the needs of the users.

Link: ilioSpark.com

e-commerce, diwali, online shopping, digital marketing, social media posts

Diwali – the golden time for e-commerce

With Diwali just around the corner, brands and companies are eagerly realigning their strategies and shopping sites to manage the online shoppers. E-commerce is now the backbone for many companies and is indispensable now with many preferring it as the mode of business. It has become quintessential to adopt digital transformation considering the pandemic and the need to shop online than the traditional visits to shops.

Against the usual rush to the stores and boutiques, consumer’s preference and habit have transformed in the last 6 months considering the pandemic. It becomes evident that e-commerce will continue to be the preferred medium for customers to splurge during Diwali and other festivals. At this pace, this year’s sale is expected to reach gross sales of $7 billion, which is 75% higher than in 2019. These numbers only prove the fact that the number of users accessing online stores has increased exponentially when offline sales were not an option. New e-commerce customers had to familiarize themselves with using the online platform for their shopping needs.

Consider the following to boost your e-commerce customers.

Begin with Google Shops

Shoppable ads, smart shopping campaigns help customers browse, compare, and purchase products from different retailers without having to visit each individual brand’s website/store.

WhatsApp Marketing

e-commerce has evolved at varied levels and WhatsApp business bots help quick and easy conversations.

Facebook and Instagram Shops

The notable increase in the use of social media networks has also led to the shopping features on these sites. This allows users to shop from the brand’s Instagram or Facebook account.

High converting landing page

A landing page is one of the most vital parts of a website. The landing page can be optimized for user experience and can be listed on Google’s search result by plugging in the right keyword.

With ever-changing buyer habits, e-commerce is here to stay. With Diwali shopping season on, now is the perfect time to explore digital transformation, brand presence, and user engagement.

Link:www.SSS.media

The Impact Of Creative Designing

Creative designing is the key to sustenance. A strong brand identity doesn’t develop overnight. Design is key when it comes to building creative strategies as it helps a brand with effective communication.

Brands that are successful usually have a solid visual design defining their brand’s identity. Developing a solid design language that helps in mapping the brand identity is key to making the brand stand out from the rest. Additionally, planning things ahead always helps.

A great brand usually implements best in class designs as it puts a lot of weight on a brand’s identity. The creative intent of a brand can be clearly defined by the way in which they implement their designs.

Design is a way of building visual communication and thus strategic implementation of designs is centripetal. Design development requires deep thinking, a team with strong communication & design skills, and a solid understanding of your brand.

There is no one-concept-fits-all approach in design. Designers have a lot of creative responsibility, in that they must keep churning out striking and relevant ideas. Visual designs have to attract a fresh customer base as well as retain the pre-existing ones. Creative strategies, when put in place, can help understand what customers prefer which in turn generates better results for the company.

Acquisition, Activation, Retention, Revenue & Referral or AARRR is a framework that helps in conversion metrics of an implemented design. These metrics also help in optimizing campaign results for business growth.

The way to keep designers fresh and 100% relatable is to have a free-flow of new ideas and design inspiration.

Creative designing changes the way we feel about a product or an environment. It adds more meaning and thought behind every concept. Hence, it is very essential for designs to click with the audience.

Link: i lioSPARK.com

Attract New Customers to Your Platform – Part 2

In continuation of the methods mentioned in the previous post “Attract New Customers to Your Platform – Part 1”, you can include the below to improve customer interest and conversion.

Referrals and Discounts

Who doesn’t like perks? E-commerce industry sees a peak in business during their Diwali sales or end-of-the-season sales. It’s in human nature to buy products or services when there’s an additional discount associated with it.

Referrals also work wonders when used right. Apps like Dunzo, Swiggy, Uber, and many others constantly encourage their existing customers to refer a friend. This turns out to be a happy transaction for your existing customer, a new customer, and your business.

Online ads and marketing campaigns

Directly target your customers through online ads and marketing campaigns. Our professionals believe in creative ads and can help you design the best ones suitable for your business.

Flyers and Hoardings

Though an expensive way of gaining more customers, this technique makes sense for specific business only. Not many prefer using traditional marketing strategies due to lower conversions. We recommend you speak to our digital marketing experts on placement and distribution strategies for flyers and any traditional marketing technique. This helps to attract new customers.

Partnering with Other Businesses

If you are an online health platform, it makes sense to partner with existing hospitals, labs, medical stores, and insurance companies. This way, the customer doesn’t have to leave your platform to fulfill all the requirements in the bucket. It’s a one-stop solution strategy that saves time.

If you need assistance with launching your digital presence, contact us right away!

Link: www.SSS.media