diwali

Diwali – the golden time for e-commerce

With Diwali just around the corner, brands and companies are eagerly realigning their strategies and shopping sites to manage the online shoppers. E-commerce is now the backbone for many companies and is indispensable now with many preferring it as the mode of business. It has become quintessential to adopt digital transformation considering the pandemic and the need to shop online than the traditional visits to shops.

Against the usual rush to the stores and boutiques, consumer’s preference and habit have transformed in the last 6 months considering the pandemic. It becomes evident that e-commerce will continue to be the preferred medium for customers to splurge during Diwali and other festivals. At this pace, this year’s sale is expected to reach gross sales of $7 billion, which is 75% higher than in 2019. These numbers only prove the fact that the number of users accessing online stores has increased exponentially when offline sales were not an option. New e-commerce customers had to familiarize themselves with using the online platform for their shopping needs.

Consider the following to boost your e-commerce customers.

Begin with Google Shops

Shoppable ads, smart shopping campaigns help customers browse, compare, and purchase products from different retailers without having to visit each individual brand’s website/store.

WhatsApp Marketing

e-commerce has evolved at varied levels and WhatsApp business bots help quick and easy conversations.

Facebook and Instagram Shops

The notable increase in the use of social media networks has also led to the shopping features on these sites. This allows users to shop from the brand’s Instagram or Facebook account.

High converting landing page

A landing page is one of the most vital parts of a website. The landing page can be optimized for user experience and can be listed on Google’s search result by plugging in the right keyword.

With ever-changing buyer habits, e-commerce is here to stay. With Diwali shopping season on, now is the perfect time to explore digital transformation, brand presence, and user engagement.

Link:www.SSS.media

Diwali – a time to get your brands to reach a multitude

Diwali, get your brands to the homes of your audience with custom gifts and let them do all the talking. This time of the year stirs up festivity in the air, and everyone is geared to don their best dress and is looking forward to loads of celebration and togetherness. The habitual gifting ceremony accompanies every celebration. While gifting is traditional in many places, the practice of corporate gifting follows a particular trend.

Beginning from clients and business partners to well-wishers and employees – gifting is not just a gesture of celebration and acknowledgment but is also an opportunity to emphasize your brand. Deciding on the perfect gift is no lesser than a comprehensive study. This Diwali gets away from the traditional thought and progress into an innovative corporate gifting idea. Think of corporate gifts that will not just be mementos in the living room but will be part of daily living.

For the key players in the company – Boss, Client, Employees – Aim at something classy and elegant and would be part of their daily activity. A personalized coffee mug, cushions, indoor plants, and much more. It is necessary to have your brand logo etched in a very distinct way to get the attention of people. You need not have the logo as the main picture, it may lead to setting aside the gift as a showpiece, let the logo be in a corner or thoughtfully placed.

Personalized greetings and ethnic souvenirs are one of the traditional gifting options. If your clients are out of your country region, you may choose country specific gifts that not only signify the country’s pride but also carry your brand across the globe.

Few things to note – make sure your brand has enough identity and is unique. Your brand logo must be simple but highly effective. Use simple language on greetings and cards. It is advisable to seek the assistance of a creative team to have a splendid Diwali.

Link:www.SSS.media

Diwali, diwali celebrations, diwali gifts

Diwali – Perfect time to light up your business venture

Be it a start-up or not, Diwali can be your launchpad to set your business venture.

It’s yet another time of the year, where you can see festivity lifting spirits and everyone’s beginning to switch on the celebration mode. Indian festival of lights is back and yes, it is considered the most auspicious season to light up your venture. India is one of the most desired markets for many start-ups, it is just behind the US and UK as per a report by Nasscom-ZINNOV.

Start-ups are quite unique and innovative, where the approach to a business idea is to just think and apply a simple and effective way of doing a daily routine differently. To name a few, Uber – your daily taxi, Zomato, or Swiggy – your feeding aid. What’s more, an adverse situation like this pandemic brings out the most innovative opportunities. While you explore more on it, here are a few tips to uplift your existing venture.

Defeat the 10-headed Ravana

Yes, you heard it right, kill the weaknesses that thrive in your business – could be the business concept, approach to customers, the process, the people, anything. Time to sit back and wear the customer cap on – what pleases you or what annoys you. Is the partnership really required, do you have the right roadmap? Take bold decisions to get the RIGHT GOING.

For a startup, research forms the foundation and gives wings to ideas to stand the test of time. Always look for ideas backed with facts and data; you can never go wrong with data around. Always invest time and resources in proper research to do a feasibility check.

Branding your brand

You need recognition to run the race. Rangoli’s of the festive season inspire and remind us of the importance of brand and design. The craze for Apple besides other key players is its aesthetic appeal right from the product design to the marketing appeal. Create a list of things that define your brand and formulate how you will reach the world. You may need to think of logo designing, website restructuring, and some social media remodeling.

Take Mentoring and Support

You aren’t a Jack of all Trades; you need a strong pillar of support to course-correct your actions – think of mentorship. Your ideas need as much support as you do, have the right combination of support functions, from creative design support to delivery teams. It is a perfect amalgamation of many that stand on the ideal foundation that helps you move from a STARTUP.

Link: www.SSS.media