digital marketing

Digital Marketing Trends 2021

Digital marketing trends for the current year revolve around two factors – addressing personalized, individual need followed by technical optimization of the website. Listing a few of the digital marketing trends.

Snippets and no-click search

Featured snippets are different from normal search results, these are separated by a small box and located at the top. Very importantly, it shows additional relevant information that answers the customer’s question without having to click on any of these. These snippets are for long-tail keyword phrases which are mostly used in questions.

Sustainability

Customers of the present generation are equally passionate about the environment and how their brands contribute to the planet earth. About 81% of online shoppers feel that their brands and the companies should promote sustainable and eco-friendly products.

Ad-blocker Blockers

Most online marketers have their primary traffic stream cut off at source owing to these ad-blockers, this includes PPC campaigns as well. The best means to overcome this block is to adapt and adopt newer methods Readjust your marketing budget to other campaigns such as influencer marketing or sponsored content.

Image and video SEO

Besides the regular image and video searches, you can also submit existing images and search for context or similar images. As many users go in for visual search techniques, you need to make sure the below

· Include alt text to image description

· Include images in the sitemap or have an exclusive image sitemap

· Include SEO keywords in the image file name

· Ensure to use HD images and videos

Interactive Content

Interactive content is not just about more engagement but should also focus on increasing user enjoyment on the website. Content such as open-ended questions, surveys, quizzes, contests, polls and more can boost your brand’s performance. This will also allow you to collect data on user preferences and product lines.

Customer Segmentation

Customer segmentation refers to grouping of your audience by specific traits or behaviours. This segmentation will help run many small targeted marketing campaigns for specific audience. You can use this segmentation for specified ads, blog content and social media content.

Follow the above trends for a successful digital marketing strategy.

Link:ilioSpark.com

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Focus for 2021 amidst Pandemic

A beginning of a new decade may or may not change a lot of things, but it can certainly change the way people shop online. The current pandemic condition has transformed the way businesses operate, particularly e-commerce. An adverse situation always makes us stronger to achieve long term success and tech has a great role to play. Mentioned below some of the top industries that will trend this decade.

Digital Marketing

Increased online presence and improved technology is the way forward for brand exposure. Digital marketing encompasses marketing efforts that make use of electronic devices and internet. It is the fastest growing industry as more and more businesses embrace new marketing techniques to create brand recognition.

Transportation

Every business and every person rely on transportation for their daily needs. It is the only way to connect and get things done and hence has a massive demand. From self-driving Teslas to uber and lift, you can realize how much the transportation sector leans towards growth and innovation.

Food & Restaurants

Increased work schedules have kept the current society out of home-cooked meals, it is more a luxury than a daily routine. Many people turn to delivery services, casual dining and restaurants for their daily needs, making it an ideal business to try. The demand is already set, all you need is to make it more customer oriented and build the strategy.

Education

Technological innovation has not left behind the education sector. It has become one of the fastest growing industry and the current pandemic has made it more evident. Recent research has shown that online certification and reskilling continue to top the industry as more people seek knowledge without physical attending a school.

Mobile Shopping

The capability to shop from anywhere in the world is the current shopping trend. With internet being inevitable, mobile shopping is the way forward. Consider beginning a specific brand niche-specific product if you look towards an online business. A platform that allows customers to shop more comfortably, be it mobile or desktop is a sure wat to gain many customers.

If starting a business is on your mind, club a creative idea backed by data and have a reasonable demand projection for profitable results.

Link:ilioSpark.com

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Diwali – the golden time for e-commerce

With Diwali just around the corner, brands and companies are eagerly realigning their strategies and shopping sites to manage the online shoppers. E-commerce is now the backbone for many companies and is indispensable now with many preferring it as the mode of business. It has become quintessential to adopt digital transformation considering the pandemic and the need to shop online than the traditional visits to shops.

Against the usual rush to the stores and boutiques, consumer’s preference and habit have transformed in the last 6 months considering the pandemic. It becomes evident that e-commerce will continue to be the preferred medium for customers to splurge during Diwali and other festivals. At this pace, this year’s sale is expected to reach gross sales of $7 billion, which is 75% higher than in 2019. These numbers only prove the fact that the number of users accessing online stores has increased exponentially when offline sales were not an option. New e-commerce customers had to familiarize themselves with using the online platform for their shopping needs.

Consider the following to boost your e-commerce customers.

Begin with Google Shops

Shoppable ads, smart shopping campaigns help customers browse, compare, and purchase products from different retailers without having to visit each individual brand’s website/store.

WhatsApp Marketing

e-commerce has evolved at varied levels and WhatsApp business bots help quick and easy conversations.

Facebook and Instagram Shops

The notable increase in the use of social media networks has also led to the shopping features on these sites. This allows users to shop from the brand’s Instagram or Facebook account.

High converting landing page

A landing page is one of the most vital parts of a website. The landing page can be optimized for user experience and can be listed on Google’s search result by plugging in the right keyword.

With ever-changing buyer habits, e-commerce is here to stay. With Diwali shopping season on, now is the perfect time to explore digital transformation, brand presence, and user engagement.

Link:www.SSS.media

Diwali – a time to get your brands to reach a multitude

Diwali, get your brands to the homes of your audience with custom gifts and let them do all the talking. This time of the year stirs up festivity in the air, and everyone is geared to don their best dress and is looking forward to loads of celebration and togetherness. The habitual gifting ceremony accompanies every celebration. While gifting is traditional in many places, the practice of corporate gifting follows a particular trend.

Beginning from clients and business partners to well-wishers and employees – gifting is not just a gesture of celebration and acknowledgment but is also an opportunity to emphasize your brand. Deciding on the perfect gift is no lesser than a comprehensive study. This Diwali gets away from the traditional thought and progress into an innovative corporate gifting idea. Think of corporate gifts that will not just be mementos in the living room but will be part of daily living.

For the key players in the company – Boss, Client, Employees – Aim at something classy and elegant and would be part of their daily activity. A personalized coffee mug, cushions, indoor plants, and much more. It is necessary to have your brand logo etched in a very distinct way to get the attention of people. You need not have the logo as the main picture, it may lead to setting aside the gift as a showpiece, let the logo be in a corner or thoughtfully placed.

Personalized greetings and ethnic souvenirs are one of the traditional gifting options. If your clients are out of your country region, you may choose country specific gifts that not only signify the country’s pride but also carry your brand across the globe.

Few things to note – make sure your brand has enough identity and is unique. Your brand logo must be simple but highly effective. Use simple language on greetings and cards. It is advisable to seek the assistance of a creative team to have a splendid Diwali.

Link:www.SSS.media

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Diwali – Perfect time to light up your business venture

Be it a start-up or not, Diwali can be your launchpad to set your business venture.

It’s yet another time of the year, where you can see festivity lifting spirits and everyone’s beginning to switch on the celebration mode. Indian festival of lights is back and yes, it is considered the most auspicious season to light up your venture. India is one of the most desired markets for many start-ups, it is just behind the US and UK as per a report by Nasscom-ZINNOV.

Start-ups are quite unique and innovative, where the approach to a business idea is to just think and apply a simple and effective way of doing a daily routine differently. To name a few, Uber – your daily taxi, Zomato, or Swiggy – your feeding aid. What’s more, an adverse situation like this pandemic brings out the most innovative opportunities. While you explore more on it, here are a few tips to uplift your existing venture.

Defeat the 10-headed Ravana

Yes, you heard it right, kill the weaknesses that thrive in your business – could be the business concept, approach to customers, the process, the people, anything. Time to sit back and wear the customer cap on – what pleases you or what annoys you. Is the partnership really required, do you have the right roadmap? Take bold decisions to get the RIGHT GOING.

For a startup, research forms the foundation and gives wings to ideas to stand the test of time. Always look for ideas backed with facts and data; you can never go wrong with data around. Always invest time and resources in proper research to do a feasibility check.

Branding your brand

You need recognition to run the race. Rangoli’s of the festive season inspire and remind us of the importance of brand and design. The craze for Apple besides other key players is its aesthetic appeal right from the product design to the marketing appeal. Create a list of things that define your brand and formulate how you will reach the world. You may need to think of logo designing, website restructuring, and some social media remodeling.

Take Mentoring and Support

You aren’t a Jack of all Trades; you need a strong pillar of support to course-correct your actions – think of mentorship. Your ideas need as much support as you do, have the right combination of support functions, from creative design support to delivery teams. It is a perfect amalgamation of many that stand on the ideal foundation that helps you move from a STARTUP.

Link: www.SSS.media

What makes creative ads so powerful?

Traditional ads focused only on the selling aspect of a product but with time, creative storytelling has become a key factor in forming brand identity. It is crucial for brands to have a powerful strategy and idea that would help in instantly connecting with the audience.

With users getting bombarded with mobile advertisements on their devices, thumb-stopping content is what makes or breaks a campaign, and plays a vital role in digital marketing, creating brand recall & help in generating a decent RoI.

For this very reason, marketers put a lot of their effort in creating impactful campaigns that resonate with the audience.

A solid creative strategy reflects upon the quality of the brand as users tend to relate it with the quality of the service provided. Audience usually tend to associate the ad with the quality of the brand.

Strong creative campaigns stay with the audience and make people fall in love with the brand. Such campaigns set the language or thought process from the brand to the audience.

The creative spend on a good campaign is comparatively lesser because good ads tend to become viral as users tend to share information and help organically increase the reach of a campaign.

Good creative ads are born from good ideas.

The more minds collaborate on a project, the more we encourage brainstorming sessions that put forth fresh and creative ideas to be discussed on the table. What one must remember is that no idea goes to waste as they can be utilised at any given time.

Call our team today to discuss how you can benefit from creative ads. We have been doing this for long and we can help you.

Link: www.SSS.media

Why Going Digital Matters in Today’s World

Going Digital really Matters in Today’s World. A pandemic like Covid-19 has taught us many lessons. Physical location businesses and small businesses that purely depended on routine customers are the first ones to be affected.

Amidst all the tension created by this pandemic, there’s one thing that hasn’t changed; people using digital sites and transactions going online. Yes! In today’s world, people have less time to travel places so most transactions happen online.

E-commerce was first launched more than a decade ago. It definitely took time but eventually, people started accepting it. From fashion to doctors, you can get product and services online.

Millennials believe in on-demand digital services. Business like food delivery, healthcare, beauty products and services, fashion, electronics, books, and even education has gone online. Everyone owns a phone thus making all of the above transactions even easier.

Social media platforms like Facebook, Instagram, Twitter, Snapchat are all a mode of attracting new customers. From new startups to established firms, everyone launches their upcoming product or services on digital platforms. Whether it’s discounts, referrals, or contests, everything is done online. You can even send a gift card worth X amount to your family members, friends, and relatives.

If you’re wondering if a digital platform is the right move for your business, talk to us. We can help you plan and implement the right strategies, so your digital launch is smoother and effective right from the beginning. From website creation to creative ads, we’ve got you covered.

Link: www.SSS.media