The pandemic has changed the face of shopping from being a swift one to a longer one. Criteo, advertising, and retail technology expert team published data on the holiday shopping pattern, product category, and many others.
Criteo reports that the Black Friday and Cyber Monday sales were less by 5% from 2019. The majority of this was accounted for by online sales than by in-store shopping. Past patterns have proved that customers begin their shopping spree from the Thanksgiving holiday week off and take it up until year-end. However, this year may be tempered because of the pandemic. Let’s be what are the changes.
November – Cyber Month
Unlike the regular sales spike through the long holiday shopping season, 2020 cyber sales saw a sales drop by 9% vs 2019. However, sales on the holiday weekend, Saturday and Sunday had an increase of 6% over last year than Black Friday and Cyber Monday.
COVID’s influence on Product Type
In the review of Criteo’s data, it is quite clear that COVID certainly has an impact on the purchase pattern and the product category movement. Furniture, software, sporting goods, and electronics indexed low in comparison to previous years. This is factful as consumers brought furniture and other products during the lockdown and quarantine earlier in the year. Apparel, accessories, toys, and games topped the list as classic gifts like every year. Interesting products that sold well are pet supply products, winter apparel, musical instruments, and cameras.
High sales of these products seem to focus on comfort and warmth, which makes sense in the context of the pandemic. Post pandemic, there will be an increase in the conventional in-store shopping and recovery of less selling product categories. The pandemic has changed the face of shopping, made it a longer season and home-oriented products.
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