| ilioSPARK

online shopping, e-commerce, online stores, digital wallets, shopping,

Future of E-commerce

With the unexpected pandemic last year, every day more and more retailers are moving to online selling, while entrepreneurs are beginning their ventures online. E-commerce is an ever-changing industry with new trends helping your business outdo your competitors and 2021 is no different. Listed below top 5 trends.

Voice Commerce

From sports to online shopping, people are highly relying on voice assistants like Amazon Alexa and Google Assistant to do everything. Voice commerce provides better convenience and accuracy to online shoppers. Additionally, both Google and Amazon are incorporating regional languages into these devices to help customers shop better. Hence, it is essential to optimize your online store for voice commerce.

Omnichannel Shopping

Providing customers, the same seamless shopping experience regardless of the channel they shop is indispensable for engaging your customers. Make sure to optimize your website for mobile users as well.

Looping in AI and AR

With the pandemic converting footfalls to online customers, more and more stores have leveraged artificial intelligence (AI) as their online in-store associate assisting customers and providing personalized guidance and recommendations.

Online shopping doesn’t allow one to try or physically inspect the purchase product. Augmented reality helps bridge this gap by allowing customers to see how a product looks on them even before their purchase.

New Payment Options

Customers look for means of utmost comfort and confidence in their online shopping and hence require multiple payment options to choose from. Digital wallets like G- pay, PayPal besides debit and credit cards are most preferred along with cryptocurrencies.

Visual Commerce to Engage

Not just product pages, your entire website must be enticing and engage customers with visual imagery. Some thoughts on this are, change the image format from JPG to JPEG2000 or WebP, create 360-degree images and video. You can also create visual shopping ads on Pinterest and other social sites to drive traffic and increase sales.

E-commerce is here to dominate the market and online stores must adopt and adapt to the needs and wants of customers to stay ahead in the race.

Link:ilioSpark.com

Digital Marketing, pandemic , e-commerce, business after pandemic, business after covid-19

Focus for 2021 amidst Pandemic

A beginning of a new decade may or may not change a lot of things, but it can certainly change the way people shop online. The current pandemic condition has transformed the way businesses operate, particularly e-commerce. An adverse situation always makes us stronger to achieve long term success and tech has a great role to play. Mentioned below some of the top industries that will trend this decade.

Digital Marketing

Increased online presence and improved technology is the way forward for brand exposure. Digital marketing encompasses marketing efforts that make use of electronic devices and internet. It is the fastest growing industry as more and more businesses embrace new marketing techniques to create brand recognition.

Transportation

Every business and every person rely on transportation for their daily needs. It is the only way to connect and get things done and hence has a massive demand. From self-driving Teslas to uber and lift, you can realize how much the transportation sector leans towards growth and innovation.

Food & Restaurants

Increased work schedules have kept the current society out of home-cooked meals, it is more a luxury than a daily routine. Many people turn to delivery services, casual dining and restaurants for their daily needs, making it an ideal business to try. The demand is already set, all you need is to make it more customer oriented and build the strategy.

Education

Technological innovation has not left behind the education sector. It has become one of the fastest growing industry and the current pandemic has made it more evident. Recent research has shown that online certification and reskilling continue to top the industry as more people seek knowledge without physical attending a school.

Mobile Shopping

The capability to shop from anywhere in the world is the current shopping trend. With internet being inevitable, mobile shopping is the way forward. Consider beginning a specific brand niche-specific product if you look towards an online business. A platform that allows customers to shop more comfortably, be it mobile or desktop is a sure wat to gain many customers.

If starting a business is on your mind, club a creative idea backed by data and have a reasonable demand projection for profitable results.

Link:ilioSpark.com

shopping patterns, holiday 2020, holiday shopping, holiday shopping deals, holiday shopping trends 2020, online sales,

Has Covid-19 Changed Holiday Shopping Patterns?

The pandemic has changed the face of shopping from being a swift one to a longer one. Criteo, advertising, and retail technology expert team published data on the holiday shopping pattern, product category, and many others.

Criteo reports that the Black Friday and Cyber Monday sales were less by 5% from 2019. The majority of this was accounted for by online sales than by in-store shopping. Past patterns have proved that customers begin their shopping spree from the Thanksgiving holiday week off and take it up until year-end. However, this year may be tempered because of the pandemic. Let’s be what are the changes.

November – Cyber Month

Unlike the regular sales spike through the long holiday shopping season, 2020 cyber sales saw a sales drop by 9% vs 2019. However, sales on the holiday weekend, Saturday and Sunday had an increase of 6% over last year than Black Friday and Cyber Monday.

COVID’s influence on Product Type

In the review of Criteo’s data, it is quite clear that COVID certainly has an impact on the purchase pattern and the product category movement. Furniture, software, sporting goods, and electronics indexed low in comparison to previous years. This is factful as consumers brought furniture and other products during the lockdown and quarantine earlier in the year. Apparel, accessories, toys, and games topped the list as classic gifts like every year. Interesting products that sold well are pet supply products, winter apparel, musical instruments, and cameras.

High sales of these products seem to focus on comfort and warmth, which makes sense in the context of the pandemic. Post pandemic, there will be an increase in the conventional in-store shopping and recovery of less selling product categories. The pandemic has changed the face of shopping, made it a longer season and home-oriented products.

Link:ilioSpark.com

Online sales,holiday shopping, holiday 2020, holiday shopping trends 2020,holiday shopping deals

Five Ways Holiday Shopping Will Be Different This Year

Holiday Shopping will be different this year. As each year, holidays are around but it is going to be different this year as everything else. With most cities around the country going into the next round of lockdown due to the increasing number of COVID cases, shopping will not be normal. While shopping is inevitable, you can save and still make the season merrier by following the below methods.

A Timely Gift

This season let the gifting convention be more of time than of an object. Time is a rare gift and it has not received its recognition as we take it for granted. This year, give your time to your loved ones, be it friends or family members. You can connect over apps or meet safely at a distance, keeping it personal this year would be much appreciated.

An Exclusive Holiday Account

While managing your finances and segregating your fund, try to create a fund exclusively for holidaying. A holiday account need not be for expensive items, like a car or house down payment, it just needs to be a place to set aside money for your annual holiday time. Creating such an account will help you realize your dream holiday.

Being Together

Togetherness is a gift of joy that no materialistic gift can supplement. Holidaying is all about spending time with family and friends and being together. Involvement in activities such as virtual or outdoor dinner, movie watching, reading can all be made more fun.

Look out for Sales

Most retailers are planning to launch as well as extend sales to increase their reach. Since COVID has impacted physical shopping to an extent, shopping online is one of the safest methods, and do watch out for deals from online giants like Amazon and others.

Sooner the Better

It is ideal to begin your holiday shopping early as there are chances of delayed shipping. With increased online shoppers, you may end up paying hefty shipping costs as the holidays get closer.

Think before you spend and plan in advance to treat this year’s holiday shopping as like all other years. Enjoy your holiday with loved ones being safe is the most important factor.

Link:ilioSpark.com

holiday shopping, holiday 2020, holiday shopping trends 2020,holiday shopping deals,holiday shopping 2020

Shop Smart and Safe This Holiday Season

The holiday season is just ramping up and online sellers are looking forward to, yet another record-breaking Black Friday and Cyber Monday sales just gone by. While consumers are on the lookout for buying electronics, toys, and household goods to welcome the prospective year ahead, there is an increased proliferation of online sellers on social media, e-commerce platforms, and independent websites.

Deceptive advertisements using pictures and logos taken from company websites lure consumers to buy fake products. Since consumers cannot make physical contact with the product before purchase, buying decisions are impacted by the information provided on the website. There are no foolproof methods to escape this, but consumers can follow a few tips suggested to avoid becoming a victim this holiday season

1.Shop from the company’s website – It is advisable to buy from a company’s website than buying from dealer websites and online bazaars, which may sell the product at a lower cost but it can be a counterfeit.

2.Pay attention to the seller on an e-commerce website – Most companies sell their products on e-commerce websites, while a few sell through distributors on these platforms. If you find a product being sold by the company and other sellers, choose to buy from the manufacturer than from the distributors to ensure you have the original product.

3.Investigate other sellers or distributors – There are cases where a company does not have its own website nor sell through other e-commerce platforms. In such cases, check for details on seller profile, their ratings, feedback, reviews from buyers, etc. You can also watch out for the product type the seller distributes – there cannot be a mix of products like luxury jewelry, electronics, health accessories, etc. This could be a potential counterfeit.

4.Watch out for Price – Before buying, do a pricing trend through a general google search to see the variation. Compare the sale price you have online to what the actual company advertises and then make your buying decision.

Stocked up Vs Sold Out – You can be suspicious when the manufacturer’s channels mention non-availability, but only one or two sellers have stocked up the product, it could be a possible counterfeit.

Holiday time is all about shopping and spending quality money and time. Maximize your spending and spread the cheer of the holiday by decreasing the chances of becoming a counterfeit victim.

Link:ilioSpark.com

ilioSPARK.com

ilioSPARK.com – New Name, New Look, Continued Commitment.

As part of our rebranding activity, we are very proud to announce our brand new name ilioSPARK – the creative hub. We are rebranding with a brand new logo and website to align with our design philosophy.

SSS.media is changed to ilioSPARK.com

Best Logo Design Ideas for Your Business

We all have our own identity; name, personality, family among others. It’s the same for a business. A logo is a business entity used to define your work, service, or product. If you haven’t given it a lot of thought, it’s time you do. Logo design is one of the most important aspects when launching a new business.

History shows us that logos have played a critical role in identifying businesses or products. For example, when you see a white bird in a blue background, it symbolizes Twitter and everyone knows it. That’s the impact a powerful logo can have.

Tips While Designing a Logo

Let’s take examples of certain industries and talk about logo design tips for each.

Accounting: A combination of the ‘name of the business’ and colors might work perfectly for an accounting firm. Your reputation exceeds everything else. It’s important that you flaunt your business name or accountant name on the logo.
Marketing Agency: Why do people hire a marketing agency? Businesses are looking to partner with someone who is smart, creative, and trendy. A marketing logo needs just that. A powerful combination of creativity and digital trend.
Clothing: If you’re a clothing brand, make sure your logo expresses both style sense and taste.

The best logo designs made so far are as follows:

Starbucks
Apple
Twitter
McDonald’s
Nike
IBM
Windows
Shell
Olympics
Microsoft

Your business needs to succeed and get popular with the crowd for it to reach heights like Twitter or Apple. It’s ideal to choose the right logo in the beginning stages. You can always improvise in time as your business grows and succeeds. You can see examples of BMW and many others who have evolved their logo over time.

Connect with our experienced staff to get your logo designed today!

Link: www.SSS.media