Did you know that rich media ads generate a 100% increase in customer interaction? Rich media ads are known to increase the engagement rate by 6 times. Ads that expand when you hover over them or the ones that have interactive elements are rich media ads.
Most importantly, businesses use rich media ads to understand customer experience. Rich media banners have over 150 measurable elements including video initiations, completions, CTRs, mouseovers, among others.
Effects of including rich media banner ads
● Highly Interactive
Rich media ads grab customer’s attention immediately with videos and other engaging features.
● Creative CTAs
You can have multiple links in different zones for the customer to land wherever you need them.
● More Space for Content and Visuals
Rich media formats usually have more space when compared to regular ads. This way you can add photos, videos, and engaging call to actions.
● Better Tracking
With rich media ads, especially video ads, you can measure data about your customers. For example, the percentage of videos watched, or the number of people who watched the video. Get more consumers via rich media ads. Want to learn more about rich media content? Contact one of our experts today! Remember, rich media ads are a powerful way of branding and advertising. We’ll be more than happy to help you with marketing and advertising. Call SSS. Media today for a consultation with our team.
Link: www.SSS.media