Not many know this, but Trump has had his roller coaster ride in the business world. From owning his own airline to bankruptcy, Donald Trump is known for both his achievements and disasters in the business world. He is one of the very few people in the world who is making money by branding his own name. The name Trump clearly holds a lot of value in the American market. Some call him a master brander. He was focused on selling his name to different premium products across the globe.
Donald Trump isn’t known for his political career, but he is well-known as a business brand. His name was popular in America way before he became the president. Because of his charm and brand name, he got into the oval office swiftly. Now, there’s a lot of brand building work going on behind the name of Trump.
Roger Khafif owned a prime oceanfront real estate property that was licensed under the name Trump. While Roger Khafif, the owner of the property, suffered losses, Trump made money from licensing and property management. Despite such issues, the residents have not removed Trump’s name from the property. Till date, Trump’s name seems to work like a charm and attracts new customers.
While Trump doesn’t own a large number of his own properties, he licenses his name to many developers and property owners. Let’s take Manhattan for instance. Donald Trump owns only five properties in the city; however, his name is on 17 properties.
While good things are happening with Trump’s name on it, there are properties that recently got filed for bankruptcy. Trump Ocean Club, Trump International Golf Club in Puerto Rico are some other properties filed for bankruptcy in July after accumulating millions of dollars in debt. Trump licensed his name without risking any money. Trump has made a fortune with his name alone. According to a survey conducted in 2014, Donald Trump’s net worth is 8.7 billion dollars. Nearly 40% of his net income comes from real estate branding and other deals. The licensing bit brings him about 30 to 50 million dollars of revenue. The Trump name is associated with both shine and debt at the same time. The upcoming elections will tell us if Donald Trump is worth another shot or not.
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