marketing

Digital marketing trends for the current year revolve around two factors – addressing personalized, individual need followed by technical optimization of the website. Listing a few of the digital marketing trends.

Snippets and no-click search

Featured snippets are different from normal search results, these are separated by a small box and located at the top. Very importantly, it shows additional relevant information that answers the customer’s question without having to click on any of these. These snippets are for long-tail keyword phrases which are mostly used in questions.

Sustainability

Customers of the present generation are equally passionate about the environment and how their brands contribute to the planet earth. About 81% of online shoppers feel that their brands and the companies should promote sustainable and eco-friendly products.

Ad-blocker Blockers

Most online marketers have their primary traffic stream cut off at source owing to these ad-blockers, this includes PPC campaigns as well. The best means to overcome this block is to adapt and adopt newer methods Readjust your marketing budget to other campaigns such as influencer marketing or sponsored content.

Image and video SEO

Besides the regular image and video searches, you can also submit existing images and search for context or similar images. As many users go in for visual search techniques, you need to make sure the below

· Include alt text to image description

· Include images in the sitemap or have an exclusive image sitemap

· Include SEO keywords in the image file name

· Ensure to use HD images and videos

Interactive Content

Interactive content is not just about more engagement but should also focus on increasing user enjoyment on the website. Content such as open-ended questions, surveys, quizzes, contests, polls and more can boost your brand’s performance. This will also allow you to collect data on user preferences and product lines.

Customer Segmentation

Customer segmentation refers to grouping of your audience by specific traits or behaviours. This segmentation will help run many small targeted marketing campaigns for specific audience. You can use this segmentation for specified ads, blog content and social media content.

Follow the above trends for a successful digital marketing strategy.

Link:ilioSpark.com

Every business has a brand of its own. Most of the time, businesses promote their brand to gain popularity and to be on top of the game. Some businesses have brands that gradually become known to all. Brand guidelines also called style guides, play a vital role in your marketing efforts. A brand book includes all the brand guidelines. What does a brand book include? Well, it’s a set of instructions for all employees and designers. It contains information like font styles, logo design, color palettes, image designs, content placement, logo placement, tone of the content, among others.

Benefits :

· Uniformity

· Strong brand identity

· Employee friendly

A brand book helps set the basic design and marketing rules for all employees and designers throughout the firm. Even if you’re outsourcing your work to a third-party agency, it’s easier for them to understand the brand expectations and design elements without having to wonder. When you don’t have one in place, one’s creativity may take the designs outside the brand consistency. Your audience may not be able to relate to your brand. For example, when you see an ‘eaten apple’ logo, we immediately relate it to the Apple brand. Even the ads and campaigns that we see everywhere have the same font, tag line, logo, color combinations, etc.

A brand book helps maintain consistency across assets, mediums, and channels. When you hire new employees and agencies to help you with your marketing efforts, a brand book lays the right foundation. Connect with our team today! We can answer all your queries for you.

Link: https://www.iliospark.com/

marketing

Digital Marketing Trends 2021

Reasons Why Your Business Needs a Creative Brand Book