THE CREATIVE HUB

creative design, brand identity, attractive designs, social media marketing,

The Impact Of Creative Designing

Creative designing is the key to sustenance. A strong brand identity doesn’t develop overnight. Design is key when it comes to building creative strategies as it helps a brand with effective communication. 

Brands that are successful usually have a solid visual design defining their brand’s identity. Developing a solid design language that helps in mapping the brand identity is key to making the brand stand out from the rest. Additionally, planning things ahead always helps. 

A great brand usually implements best in class designs as it puts a lot of weight on a brand’s identity. The creative intent of a brand can be clearly defined by the way in which they implement their designs. 

Design is a way of building visual communication and thus strategic implementation of designs is centripetal. Design development requires deep thinking, a team with strong communication & design skills, and a solid understanding of your brand. 

There is no one-concept-fits-all approach in design. Designers have a lot of creative responsibility, in that they must keep churning out striking and relevant ideas. Visual designs have to attract a fresh customer base as well as retain the pre-existing ones. Creative strategies, when put in place, can help understand what customers prefer which in turn generates better results for the company. 

Acquisition, Activation, Retention, Revenue & Referral or AARRR is a framework that helps in conversion metrics of an implemented design. These metrics also help in optimizing campaign results for business growth. 

The way to keep designers fresh and 100% relatable is to have a free-flow of new ideas and design inspiration. 

Creative designing changes the way we feel about a product or an environment. It adds more meaning and thought behind every concept. Hence, it is very essential for designs to click with the audience. 

Link: ilioSPARK.com

Creative Agency and its Benefits

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A creative agency is basically a one-stop-shop for all your creative marketing strategies. These agencies are onboarded to ideate marketing ideas on behalf of the brand. 

All you must do is tell them what you want, they take care of the rest.

A brand is always looking at ways to stay connected with their audience and that’s where the role of the agency comes in play. 

We listed down four major benefits of working with a creative agency for your brand:-

1. Marketing solutions tailor-made for you: The requirements under this umbrella are endless and strategizing multi-level tasks might get out of hand. A creative agency lends its support through experts from various fields. 

2. Expertise is key: Agencies work with an army of marketers of their own. This saves the time and effort of scouting for new talent and building a team from scratch

3. Cost-Effectiveness: Marketing services aren’t cheap, but they don’t have to necessarily cost a fortune. Hiring dedicated graphic designers, content writers, web developers, and social media strategists certainly cost more (and you may not even need those services daily). With the agency on-board, you pay for the services you avail. 

4. Time-Saving: No matter the size of your business and staff, you’ll need to market your company to succeed and grow. Not only will hiring a dedicated agency to save your staff time to work on other matters, but you’ll also have a team of experts in the field working for you. 

A creatively sound strategy can help in increasing brand awareness, lead generation & sales which gradually helps businesses succeed sooner than later.

Link: www.SSS.media

What makes creative ads so powerful?

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Traditional ads focused only on the selling aspect of a product but with time, creative storytelling has become a key factor in forming brand identity. It is crucial for brands to have a powerful strategy and idea that would help in instantly connecting with the audience. 

With users getting bombarded with mobile advertisements on their devices, thumb-stopping content is what makes or breaks a campaign, and plays a vital role in digital marketing, creating brand recall & help in generating a decent RoI.

For this very reason, marketers put a lot of their effort in creating impactful campaigns that resonate with the audience.

A solid creative strategy reflects upon the quality of the brand as users tend to relate it with the quality of the service provided. Audience usually tend to associate the ad with the quality of the brand. 

Strong creative campaigns stay with the audience and make people fall in love with the brand. Such campaigns set the language or thought process from the brand to the audience. 

The creative spend on a good campaign is comparatively lesser because good ads tend to become viral as users tend to share information and help organically increase the reach of a campaign. 

Good creative ads are born from good ideas. 

The more minds collaborate on a project, the more we encourage brainstorming sessions that put forth fresh and creative ideas to be discussed on the table. What one must remember is that no idea goes to waste as they can be utilised at any given time. 

Call our team today to discuss how you can benefit from creative ads. We have been doing this for long and we can help you. 

Link: www.SSS.media

How Social Media Ads Help Run a Business Successfully

Social Media Ads, social media sites, Social media platforms, social media advertising , creative ads

A pandemic like Covid-19 has taught us many lessons. Physical location businesses and small businesses that purely depended on routine customers are the first ones to be affected. Social ads transform the business and help run the business successfully.

Amidst all the tension created by this pandemic, there’s one thing that hasn’t changed; people using social media sites and transactions going online. Yes! In today’s world, people have less time to travel places so most transactions happen online.

E-commerce was first launched more than a decade ago. It definitely took time but eventually, people started accepting it. From fashion to doctors, you can get services and products online. You’ll be happy to know that social media ads are helping business reach their audience faster.

Social media platforms like Facebook, Instagram, Twitter, Snap chat are all a mode of attracting new customers. From new startups to established firms, everyone launches their upcoming product or services on digital platforms. Whether it’s discounts, referrals, or contests, everything is promoted through social media ads. If you’re wondering if social media advertising is a right move for your business, talk to us. We can help you plan and implement the right strategies so your social ads are effective right from the beginning. From website creation to creative ads, we’ve got you covered. Feel free to connect with our staff. Call us today! 

Link: www.SSS.media

Attract New Customers to Your Platform – Part 2

attractive designs, creative designs, business, social media marketing, creative design ideas, online ads & marketing campaign

In continuation of the methods mentioned in the previous post “Attract New Customers to Your Platform – Part 1”, you can include the below to improve customer interest and conversion.

Referrals and Discounts

Who doesn’t like perks? E-commerce industry sees a peak in business during their Diwali sales or end-of-the-season sales. It’s in human nature to buy products or services when there’s an additional discount associated with it.

Referrals also work wonders when used right. Apps like Dunzo, Swiggy, Uber, and many others constantly encourage their existing customers to refer a friend. This turns out to be a happy transaction for your existing customer, a new customer, and your business.

Online ads and marketing campaigns

Directly target your customers through online ads and marketing campaigns. Our professionals believe in creative ads and can help you design the best ones suitable for your business.

Flyers and Hoardings

Though an expensive way of gaining more customers, this technique makes sense for specific business only. Not many prefer using traditional marketing strategies due to lower conversions. We recommend you speak to our digital marketing experts on placement and distribution strategies for flyers and any traditional marketing technique. This helps to attract new customers.

Partnering with Other Businesses

If you are an online health platform, it makes sense to partner with existing hospitals, labs, medical stores, and insurance companies. This way, the customer doesn’t have to leave your platform to fulfill all the requirements in the bucket. It’s a one-stop solution strategy that saves time.

If you need assistance with launching your digital presence, contact us right away!

Link: www.SSS.media

Attract New Customers to Your Platform – Part 1

customer attention, customer attraction, how to attract customers, ideas to attract customers,

Are you looking to enhance your online presence and attract new customers? Well, you’ve taken the first step towards gaining more customers. We live in a digital era and your online presence marks as the primary move in today’s business world.

Word-of-mouth marketing is still one of the effective ways of gaining new business. However, nothing beats the digital conversions. For fast and sure-shot conversions, read through carefully.

Attract New Customers with Our Expert Help

Highlight the value points of your product and service

You might be new to the business or may have successfully established yourself in your local area. When it comes to online marketing and owning a website, you’ll have to highlight the unique perks and features of your product/service that sets you apart from your competitors.

Great Customer Service

This goes without saying, you’ll have to make sure your customers get the right assistance before and after making a transaction with you. A business that values customers and works on resolving their issues at the earliest becomes a trusted business for a customer.

Return Strategy

It’s great if you’ve gained a new customer. Don’t forget, you’ll have to put in double the efforts to retain this customer and make sure he/she returns back to your brand when the need arises.

Social Presence

It’s never too late to join the social league. Social networking sites and social media sites have proven to be the most effective way of interacting with your potential customers. Develop an online social presence at the earliest. You can connect with us to learn more about this.

Website/E-Commerce Site

Believe it or not, today most businesses work digitally with no physical location/ store-front location. Even if you are a store-front kind of a business, it’s always recommended to own your website. Highlight details about your business, services, your team, experience, discounts, coupons, contact mode, and location.

SEO

This may take a while but the earlier you start the better for your business. SEO is known as Search Engine Optimization can turn out to be the most inexpensive way of conversion in the near future and helps to attract new customers. Our SEO experts can help you build interactive landing pages that’ll target the right audience based on the searches customers make on google or any other search engine.

Link: www.SSS.media

Why Going Digital Matters in Today’s World

digital marketing, digital, going digital during pandemic, going digital during covid, digital transformation

Going Digital really Matters in Today’s World. A pandemic like Covid-19 has taught us many lessons. Physical location businesses and small businesses that purely depended on routine customers are the first ones to be affected.

Amidst all the tension created by this pandemic, there’s one thing that hasn’t changed; people using digital sites and transactions going online. Yes! In today’s world, people have less time to travel places so most transactions happen online.

E-commerce was first launched more than a decade ago. It definitely took time but eventually, people started accepting it. From fashion to doctors, you can get product and services online.

Millennials believe in on-demand digital services. Business like food delivery, healthcare, beauty products and services, fashion, electronics, books, and even education has gone online. Everyone owns a phone thus making all of the above transactions even easier.

Social media platforms like Facebook, Instagram, Twitter, Snapchat are all a mode of attracting new customers. From new startups to established firms, everyone launches their upcoming product or services on digital platforms. Whether it’s discounts, referrals, or contests, everything is done online. You can even send a gift card worth X amount to your family members, friends, and relatives.

If you’re wondering if a digital platform is the right move for your business, talk to us. We can help you plan and implement the right strategies, so your digital launch is smoother and effective right from the beginning. From website creation to creative ads, we’ve got you covered. 

Link: www.SSS.media

How Creative Designs Can Get You More Business

attractive designs, creative designs, business, social media marketing, creative design ideas

An instant way to capture customer attention is with attractive creative designs. Many brands have cracked the code and are doing wonderfully well mainly because of their creative design and branding techniques. It’s time you understand the importance of creative design in your business.

Creative designs, when embedded in your marketing and branding efforts, are sure to compel your customers to make a purchase. According to a survey conducted by Quick Sprout, potential customers tend to interact on a creative platform more than a plain, boring website.

You’ll be surprised to know that you are letting go of more than 30% of your potential customer base mainly because of the design flaw in your online platform. Our design experts know how to make your online presence effective and from scratch,

Basic elements like colors and graphics also play a vital role in attracting your audience. Brands like Nike, KFC among others can be easily recognized just by their color, logo, and taglines. Repetitive campaigns with similar design elements make the product or service relatable to the brand.

Connect with our design experts for any assistance on planning and implementing your website layout, campaign ads, and social media posts. If you’re looking for a long-term digital partner, we’d be more than happy to assist you with it.

Link: www.SSS.media

Icon Design – reach your customers Quickly!!

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Create a unique icon design to reach your customers quickly. We are living in a digital era where things are expected to move faster. Some might even say superfast. From restaurants to hospitals, everyone is leaning towards on-demand services. The perception is that customers do not have the time; this perception is absolutely right. A higher percentage of people prefer quick transactions, short notes, images, videos, and design elements that are simple and effective.

An icon is one such element. Apps, websites, and other digital platforms are extensively using icons to communicate with their customers.

While icons might be small, there’s a lot of thinking and work that goes into designing it. The three most important aspects of icon designing are consistency, legibility, and clarity. Even if one of these aspects is missing, the icon will not be as effective as it would be otherwise.

Things to Keep in Mind While Designing an Icon

–       Learn about your audience

Make sure you consider your target customers, their lifestyle, education, work, and digital knowledge.

–       Keep it simple

It’s important that you don’t clutter your icon design.

–       Make it visually attractive

All catchy and to-the-point icons work well.

–       Responsive icons

Make sure the icon design can be used in different sizes if you plan to start a new project soon and need help with icon designs — do not waste your time creating everything from scratch. Feel free to connect with our professional and experienced team. We’ll be more than glad to assist you with your needs. Call SSS.media today!    

Link: www.SSS.media

Rich Media Ads – Increase your customer Interaction!!

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Did you know that rich media ads generate a 100% increase in customer interaction? Rich media ads are known to increase the engagement rate by 6 times. Ads that expand when you hover over them or the ones that have interactive elements are rich media ads.

Most importantly, businesses use rich media ads to understand customer experience. Rich media banners have over 150 measurable elements including video initiations, completions, CTRs, mouseovers, among others.

Effects of including rich media banner ads

●      Highly Interactive

Rich media ads grab customer’s attention immediately with videos and other engaging features.

●      Creative CTAs

You can have multiple links in different zones for the customer to land wherever you need them.

●      More Space for Content and Visuals

Rich media formats usually have more space when compared to regular ads. This way you can add photos, videos, and engaging call to actions.

●      Better Tracking

With rich media ads, especially video ads, you can measure data about your customers. For example, the percentage of videos watched, or the number of people who watched the video. Get more consumers via rich media ads. Want to learn more about rich media content? Contact one of our experts today! Remember, rich media ads are a powerful way of branding and advertising. We’ll be more than happy to help you with marketing and advertising. Call SSS. Media today for a consultation with our team.

Link: www.SSS.media