THE CREATIVE HUB

donald trump, us election 2020,kamala harris,usa, US election

Brand Building Behind the Name DONALD TRUMP

Not many know this, but Trump has had his roller coaster ride in the business world. From owning his own airline to bankruptcy, Donald Trump is known for both his achievements and disasters in the business world. He is one of the very few people in the world who is making money by branding his own name. The name Trump clearly holds a lot of value in the American market. Some call him a master brander. He was focused on selling his name to different premium products across the globe.

Donald Trump isn’t known for his political career, but he is well-known as a business brand. His name was popular in America way before he became the president. Because of his charm and brand name, he got into the oval office swiftly. Now, there’s a lot of brand building work going on behind the name of Trump.

Roger Khafif owned a prime oceanfront real estate property that was licensed under the name Trump. While Roger Khafif, the owner of the property, suffered losses, Trump made money from licensing and property management. Despite such issues, the residents have not removed Trump’s name from the property. Till date, Trump’s name seems to work like a charm and attracts new customers.

While Trump doesn’t own a large number of his own properties, he licenses his name to many developers and property owners. Let’s take Manhattan for instance. Donald Trump owns only five properties in the city; however, his name is on 17 properties.

While good things are happening with Trump’s name on it, there are properties that recently got filed for bankruptcy. Trump Ocean Club, Trump International Golf Club in Puerto Rico are some other properties filed for bankruptcy in July after accumulating millions of dollars in debt. Trump licensed his name without risking any money. Trump has made a fortune with his name alone. According to a survey conducted in 2014, Donald Trump’s net worth is 8.7 billion dollars. Nearly 40% of his net income comes from real estate branding and other deals. The licensing bit brings him about 30 to 50 million dollars of revenue. The Trump name is associated with both shine and debt at the same time. The upcoming elections will tell us if Donald Trump is worth another shot or not.

Link: www.SSS.media

US election 2020, US election prediction, US election candidates, US elections, Indian american

How Will Indian Americans Vote?

The long-awaited 2020 presidential election in the United States is approaching soon enough. Indian Americans account for more than one percent of the total population in the country. This year, the major parties are leaving no stone unturned in reaching out to the Indian American community.

This sudden turn of events is mostly connected to the selection of Kamala Harris as the running partner of Joe Biden. Well, Kamala Harris has a partial Indian origin, and this has led to a strong attachment of Indian Americans to the Democratic Party. Surveys show that the selection of Kamala Harris does in fact play a role in the voting behavior. Over 40 percent of Indian Americans agreed that they were considering voting for the Joe Biden Democratic party after the entry of Kamala Harris, whereas, about 10 percent said it made them not want to vote for the democratic party. About 40 percent stayed neutral and said that Kamala Harris plays no role in their voting decision.

Indian Americans are focusing more on the healthcare and economic situations of the U.S. and paying less attention to the India-America political relationship. In the last two decades, the Indian American population has increased by 150 percent. This makes Indians the second-largest immigrant group in the United States today.

Remember that the November 2020 elections are held right in the middle of a health pandemic. Like every other country in the world, America is also facing an economic crisis. Economists claim that they haven’t seen America in such a bad spot since the Great Depression. The percentage of Indians preferring Biden over Trump is higher. The Hindu and Muslim population supporting Biden is higher than the Christians. Every year, 150,000 Indian Americans get their voting rights. Some of these are through naturalization and the remaining are the children of Indian immigrants residing in the United States. The most important point to note this year is that the focus of the Indian American population is only on the bread and butter of the entire American population. The community is behaving in sync with the rest of the American population and wants to see progress in terms of healthcare and the economy.

Link: www.SSS.media

dussehra 2020, dussehra, dussehra offers

Dussehra – the right time to kickstart your digital journey

Dussehra marks the beginning of Indian festivals and is considered the right time to kick start any business venture. A strong belief runs behind the minds of most and it is true as per astrologer, Vijay Kelkar’s comment that Dussehra is one among the three auspicious muhurthas to invest in a business or buy a property.  

Dussehra means victory and is believed that every wish made on this day is certainly fulfilled and hence people urge to begin their ventures. This year there is no less activity despite the pandemic around. The earth is revolving and certainly needs every business to be in action for mankind to survive.

The pandemic has a two-fold effect on businesses, companies that operated in a more physical model are now looking at the need to be digitally transformed. This has helped the normal average Indian to move more towards technology, which is a boon to the Indian economy. It also gives the business to reach a broader audience across the globe, which was once restricted to just the locality or region. What’s more, there are so many inventions that have cropped up during this pandemic, be it social distancing robots, innovative masks to drone-based home deliveries.

If there are new project ideas that you’d love to give it some shape and get started, yes this is the right time, and think no further. Going digitally live is the best option considering the situation and helps to reach a larger target audience. For all your digital needs, you can always talk to our experts here. We will make sure to get your business rolling the way you dreamt in no time. 

Link: www.SSS.media

brand identity, logo design, logo maker online, logo maker

Brand Identity Creation with Logo

Your brand identity sets you apart from your competitors and shows your potential customer what they can expect from you.  Your logo plays a crucial role in creating a long-lasting impression on the audience. It’s not just a symbol but an important step towards building your positive brand identity that will take your business to the next level.

Here are a few tips to create a powerful brand identity with logo:

·         Know your target audience

If you have an idea about your audience, you will surely be able to create the right identity for your business. Knowing the gender, age, income, and education level of your potential customers can help you to a great extent.

·         Visualize your brand’s personality

In this present age of advertising, people want to be wowed with vibrant imagery and colorful logos that get glued to their memory. Rather than making your logo rigid and complex, you need to focus more on enthusing your audience.

·         Keep it as simple as possible

You must keep your brand image and marketing message as simple as you can. An over-complicating approach can create a negative impact on your prospective customers and affect your bottom line badly.

·         Strive for a difference

When your competitors are using some particular style or similar kind of tone or symbol, try to do something different with logo maker online. It will give you the perfect opportunity to set yourself apart.

Your brand identity makes you instantly recognizable to your potential customers and your logo design is the keystone in creating a strong brand identity. So, don’t give any second thought, call our logo maker right away to get your unique logo design finalized and start building your brand identity.

Link: www.SSS.media

logo design, logo designing tips, logo maker

Logo Designing Tips

Logo Designing Tips helps to create a unique brand mark for your business. logo design usually plays an important role in the marketing of any business. You can leave a lasting visual impression on your potential customers by creating a unique brand symbol.

All businesses have a logo to represent their values and attributes but not all logos are capable of taking businesses effectively to their potential customers. If you want to design a unique company logo which is not only appealing to the eyes but conveys your desired message effectively to your target audience, then the following logo designing tips would be helpful for you:

·         Be authentic

The name of your company is the authenticity source for your potential customers so make sure that your logo projects those unique attributes to your audience effectively.

·         Choose the right colour combinations

Every colour has its own different meaning and it’s important to choose the right colour combinations to bring the desired nuance to the brand message.

·         Simple design that is easy to recall

Your logo design must be clean, creative, easy-to-read & highly interactive. This will enable customers to recognize it easily.

·         Unique design

Do thorough research of your competitors to avoid using the colour combinations, typography style and symbols that have been already placed on their logo designs.

·         Focus on Symmetry

The proportions and symmetry of logos are quite important. This can make your design more interactive and professional.

·         Make an evergreen logo

Create a logo design for your brand which will stay evergreen. Many fonts, symbols, and colours like combination of black and white or cubic forms can create evergreen designs which will never be out of style.

Your logo design can make or break your business prospects in the market. Logo designing is not an easy task, simply follow these tips or take the help of our expert team for creating an ultimate logo design. 

Link: www.SSS.media

common myths, logo design, logo, logo d0esigning, logo identity, logo maker online

Common Myths Related to Logo Design

What are the common myths in designing a logo?

Studies will prove to you that very few businesses were able to convey the essence of their product or service through a logo. Some of them would be Apple, McDonald’s, Shell, Nike among others. 

There is no standard template for a logo. It depends on your business type. Also, each business has different branding techniques. Some want to be known as funky and creative, some like to remain simple yet elegant. Here are some common myths surrounding logo designs.

Myth #1: A logo should directly explain the working of your company

Fact: A logo is a reflection of a company’s beliefs or values and not necessarily the working alone. 

Myth #2: A logo should have a symbol

Fact: This isn’t a compulsion. You can be as creative as you want. You can use just colors or alphabets that reflect your business’s name or identity. For example, Facebook has a logo without a symbol but just an alphabet.

Myth #3: Logo designs should always have traditional signs

Fact: If you own a real estate firm, you can choose to not use a house or a property in your logo design. You can still go ahead with something different.

Myth #4: Logos cannot be plain and simple

Fact: Your logo need not be a mystery or a creative design all the time. Many opt for plain and simple logo designs that are not colorful or vibrant to look at.

Follow our logo design tips right here to get more insights into creating the right logo for your business. If you need expert designers to put your thoughts into reality, we can help. Call us for more information today!

Link: www.SSS.media

logo design, logo designers, logo design services, logo ideas, logo design company

Best Logo Design Ideas for Your Business

We all have our own identity; name, personality, family among others. It’s the same for a business. A logo is a business entity used to define your work, service, or product. If you haven’t given it a lot of thought, it’s time you do. Logo design is one of the most important aspects when launching a new business.

History shows us that logos have played a critical role in identifying businesses or products. For example, when you see a white bird in a blue background, it symbolizes Twitter and everyone knows it. That’s the impact a powerful logo can have.

Tips While Designing a Logo

Let’s take examples of certain industries and talk about logo design tips for each.

  • Accounting: A combination of the ‘name of the business’ and colors might work perfectly for an accounting firm. Your reputation exceeds everything else. It’s important that you flaunt your business name or accountant name on the logo.
  • Marketing Agency: Why do people hire a marketing agency? Businesses are looking to partner with someone who is smart, creative, and trendy. A marketing logo needs just that. A powerful combination of creativity and digital trend.
  • Clothing: If you’re a clothing brand, make sure your logo expresses both style sense and taste. 

The best logo designs made so far are as follows:

  1. Starbucks
  2. Apple
  3. Twitter
  4. McDonald’s
  5. Nike
  6. IBM
  7. Windows
  8. Shell
  9. Olympics
  10. Microsoft

Your business needs to succeed and get popular with the crowd for it to reach heights like Twitter or Apple. It’s ideal to choose the right logo in the beginning stages. You can always improvise in time as your business grows and succeeds. You can see examples of BMW and many others who have evolved their logo over time.

Connect with our experienced staff to get your logo designed today!

Link: www.SSS.media

brand book, style guides, Brand guidelines, marketing

Reasons Why Your Business Needs a Creative Brand Book

Every business has a brand of its own. Most of the time, businesses promote their brand to gain popularity and to be on top of the game. Some businesses have brands that gradually become known to all. Brand guidelines also called style guides, play a vital role in your marketing efforts. A brand book includes all the brand guidelines. What does a brand book include? Well, it’s a set of instructions for all employees and designers. It contains information like font styles, logo design, color palettes, image designs, content placement, logo placement, tone of the content, among others. 

Benefits :

· Uniformity

· Strong brand identity

· Employee friendly

A brand book helps set the basic design and marketing rules for all employees and designers throughout the firm. Even if you’re outsourcing your work to a third-party agency, it’s easier for them to understand the brand expectations and design elements without having to wonder. When you don’t have one in place, one’s creativity may take the designs outside the brand consistency. Your audience may not be able to relate to your brand. For example, when you see an ‘eaten apple’ logo, we immediately relate it to the Apple brand. Even the ads and campaigns that we see everywhere have the same font, tag line, logo, color combinations, etc. 

A brand book helps maintain consistency across assets, mediums, and channels. When you hire new employees and agencies to help you with your marketing efforts, a brand book lays the right foundation. Connect with our team today! We can answer all your queries for you.

Link: https://www.iliospark.com/

Branding, brand recall value, home branding, successful branding strategy,

Get the right branding from Day 1 of inception

Branding is much more than just about designing a logo or creating a website. Audience engagement plays a vital role in setting up branding solutions and strategy creation especially in the times of social media. It is more than just deciding on graphics or spending huge sums of money on campaigns. 

Visual identity for any brand is absolutely important. Branding has the power to change our choices and mindsets and help us decide what we like or dislike.

To define branding is to set-up solid parameters for brand recall value. 

A brand’s focus and its values are the two key factors that contribute to its positioning in the market and help in understanding the brand’s persona. An extensive study of this will help a business in focussing on the target audience.

It can be arduous to set yourself apart in the market, especially when customers have an array of options to choose from. To ensure long-term success, it is essential for a company to build a strong brand strategy. Thorough understanding of why a certain strategy is chosen, and a detailed outline of what the strategies will be, are both prerequisites of successful branding.

Here are a few pointers that drive home branding: –

  1. Focus on the messaging
  2. Set up brand guidelines 
  3. Research

Planning a successful branding strategy is a part and parcel of marketing and promotion and requires a detailed study. It might be exhaustive but totally worth it in the long run.

We replace this arduous exercise with our expertise over the years, reach us to get started.  

Link: https://www.iliospark.com/